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Class of 2022 – Mindset List of My Youngest Child

In College Students, Education, Pop Culture on August 26, 2018 at 11:46 am

First Day of SchoolPersonal note – This year the Mindset List is more meaningful and stranger than ever to me BECAUSE they are now talking about MY children, who are currently enrolled as a sophomore & first-year student at a four-year, state, research one, Big 10 university. Since becoming a higher education professional in 1987, I have loved reading the Mindset List. It is entertaining, insightful, educational and was helpful in my day-to-day work advocating and serving college students. But this year, I read it with new lenses. I am still interested in studying and learning about students — but this year it also reveals much about my own children and my own life as a parent. For the first time, I now can read it while reflecting on the milestones in my own children’s lives including this moment in their lives — perhaps the greatest milestone so far. #MindBlown


The Beloit College
Mindset List for the Class of 2022


Since 1998, the annual Mindset List has circulated internationally as a way of reminding professors everywhere that they aren’t just teaching courses, they’re also teaching students. The list has generated several books, prompted international discussions and lists and scores of speaking appearances around the country.


The New Millennium Belongs to This Year’s Entering College
Class of 2022
 in The 21st Annual Mindset List


Summary

  • classof22Human beings have always been living — not just traveling — in space. The United States has always been in Afghanistan. Same-sex marriage has always been legal somewhere and the once revolutionary “You’ve got mail” is almost forgotten.
  • A lot can change in just 18 years, but these same 18 years also make up the mindset—or “event horizon”—of today’s entering college students. Born in 2000, the first year of the new millennium, these students are members of the College Class of 2022.
  • Among the iconic figures never alive in their lifetime are Victor Borge, Charles Schulz, and the original Obi-Wan Kenobi Alec Guinness.
  • Among their classmates could be Madonna’s son Rocco, Will Smith’s daughter Willow, or David Bowie and Iman’s daughter Alexandria.

Since they have been on the planet:

  1. They are the first class born in the new millennium, escaping the dreaded label of “Millennial,” though their new designation—iGen, GenZ, etc. — has not yet been agreed upon by them.
  2. Outer space has never been without human habitation.
  3. They have always been able to refer to Wikipedia.
  4. They have grown up afraid that a shooting could happen at their school, too.
  5. People loudly conversing with themselves in public are no longer thought to be talking to imaginary friends.
  6. Calcutta has always been Kolkata.
  7. Afghanistan has always been the frustrating quagmire that keeps on giving.
  8. Investigative specials examining the O.J. Simpson case have been on TV annually since their birth.
  9. Same-sex couples have always found marital bliss in the Netherlands.
  10. When filling out forms, they are not surprised to find more than two gender categories to choose from.
  11. Presidential candidates winning the popular vote and then losing the election are not unusual.
  12. Parents have always been watching Big Brother, and vice versa.
  13. Someone has always skied non-stop down Mount Everest.
  14. They’ve grown up with stories about where their grandparents were on 11/22/63 and where their parents were on 9/11.
  15. Erin Brockovich has always offered a role model.
  16. The words veritas and horizon have always been joined together to form Verizon.
  17. They will never fly TWA, Swissair, or Sabena airlines.
  18. The Tower of Pisa has always had a prop to keep it leaning.
  19. There has never been an Enron.
  20. The Prius has always been on the road in the U.S.
  21. UK retail sales have always been organized in metrics, except for beer, still sold by the imperial pint.
  22. They never used a spit bowl in a dentist’s office.
  23. They have never seen a cross-town World Series.
  24. There has always been a Survivor.
  25. “You’ve got mail” would sound as ancient to them as “number, please” would have sounded to their parents.
  26. Mifepristone or RU-486, commonly called the “abortion pill,” has always been available in the U.S.
  27. A visit to a bank has been a rare event.
  28. Unable to come up with a new tune, Russians have always used the old Soviet national anthem.
  29. They have never had to deal with “chads,” be they dimpled, hanging, or pregnant.
  30. “Bipartisan” is soooo last century.
  31. Horton has always heard a Who on stage in Seussical the musical.
  32. Robert Downey Jr. has always been the sober Iron Man.
  33. Exotic animals have always been providing emotional support to passengers on planes.
  34. Starbucks has always served venti Caffè Lattes in Beijing’s Forbidden City.
  35. Light bulbs have always been shatterproof.
  36. Xlerators have always been drying hands in 15 seconds with a roar.
  37. I Love You has always been a computer virus.
  38. Thumbprints have always provided log in security—and are harder to lose—than a password.
  39. Robots have always been able to walk on two legs and climb stairs.
  40. None having served there, American Presidents have always visited Vietnam as Commander-in-Chief.
  41. There have always been space tourists willing to pay the price.
  42. Mass market books have always been available exclusively as Ebooks.
  43. Oprah has always been a magazine.
  44. Berets have always been standard attire for U.S. military uniforms.
  45. The folks may have used a Zipcar to get them to the delivery room on time.
  46. Bonefish Grill has always been serving sustainable seafood.
  47. As toddlers, they could be fined for feeding pigeons in Trafalgar Square in London.
  48. Google Doodles have never recognized major religious holidays.
  49. Chernobyl has never produced any power in their lifetimes.
  50. Donny and Marie who?
  51. They never tasted Pepsi Twist in the U.S.
  52. Denmark and Sweden have always been just a ten-minute drive apart via the Oresund Bridge.
  53. There have always been more than a billion people in India.
  54. Thanks to the Taliban, the colossal Buddhas of Bamiyan have never stood in Central Afghanistan.
  55. Films have always been distributed on the Internet.
  56. Environmental disasters such as the BP Deepwater Horizon, and the coal sludge spill in Martin City, Ky., have always exceeded the Exxon Valdez oil spill.
  57. The detachable computer mouse is almost extinct.
  58. The Mir space station has always been at the bottom of the South Pacific.
  59. King Friday the 13th and Lady Elaine Fairchild have always dwelled in the Neighborhood, but only in re-runs.
  60. Israeli troops have never occupied Southern Lebanon.

“All good things must come to a conclusion,” notes the Mindset List’s creator Ron Nief, Public affairs director emeritus at Beloit College. This will be the last year that the Mindset List will be associated with Beloit College, but it will continue in the future at themindsetlist.com or at a new institutional home. “We have enjoyed our 20 plus years of association with Beloit College, where the List began,” said Ron Nief.

The list was initiated in the early days of the internet and has been a popular component of back-to-school talks, faculty orientations and sermons for two decades. Its uses have ranged from training police and military officers and sales staff at Neiman Marcus, to the late Fidel Castro’s attacks on U.S. policy.

“With contributions from parents and academics around the world, the List has tracked cultural change, stimulated intergenerational conversation, and just made older people feel even older,” noted co-editors Tom McBride, author and Beloit emeritus professor of English, and Charles Westerberg, Beloit College sociologist.

The original authors have moved on to new projects in their retirement but will continue their battle against “hardening of the references” at their website, themindsetlist.com.

“Students come to college with particular assumptions based on the horizons of their lived experience,” McBride notes. “All teachers need to monitor their references, while students need to appreciate that without a sound education they will never get beyond the cave of their own limited personal experiences,”


Check us out on Facebook, with daily links and video blogs about the Generation Gap:

https://www.facebook.com/The-Mindset-List-107557649264963/?ref=aymt_homepage_panel

***

Copyright© 2018 Beloit College

Mindset List is a registered trademark

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WHERE DO WE LIVE? — I want MORE

In Movies, Pablo Malavenda, Pop Culture, Uncategorized on January 17, 2015 at 3:23 pm

I Want MORE — Critically Claimed Movies & the Ocassional Woody & Spike Film


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In the ongoing series – Where Do We Live? – I am baffled by our local movie theater company/monopoly (Goodrich Quality Theaters). My latest frustrations – during the week of the announcement of the Oscar nominations – are as follows:


BIRDMAN — from even before it was released the Oscar buzz surrounding this movie was pretty loud. I posted my

birdmanposterfrustration on the Goodrich Facebook page — and the reply was basically, “we applied for a copy of the film and didn’t get it and now it’s too late, oh well.” To this date Birdman has not screened in any theater in Lafayette/West Lafayette. Michael Keaton won the Golden Globe — and is a front runner for the Oscar — and still no Birdman in my town. This is unbelievable.


TOP MOVIES of 2014 — Critics around the world have published the top movies of the year — and a majority of them never ever were screened here. It is an absolute cultural void. BTW — most of the “worst” movies of 2014 landed here (Tranformers: Age of Extinction, for one). To name a few of the BEST of 2014 we missed:

  • BIRDMAN
  • Under the Skin
  • Whiplash
  • Ida
  • Nightcrawler
  • Only Lovers Left Alive
  • Force Majeure
  • Snowpiercer
  • Life Itself
  • Gloria
  • The Tale of the Princess Kaguya
  • Starred Up
  • Elaine Stritch: Shoot Mearticle-2586316-1C7B738700000578-459_634x881
  • The Babadook
  • Pride
  • The Overnighters

OSCAR NOMINATED MOVIES — While the rest of the world rushes to the theaters to see all of the movies recently nominated for an Oscar – we can’t — because THEY AREN’T HERE!! Some are but most aren’t. Here are the movies, I wish came to my town:

  • BIRDMAN
  • Wild
  • Still Alice
  • Two Days, One Night
  • The Theory of Everything
  • Whiplash
  • Nightcrawlers
  • Ida
  • The Tale of the Princess Kaguya

Lastly, not to put too fine a point on it…

WOODY ALLEN & SPIKE LEE — I know this might sound selfish or at the very least “specific” — but I expect to seespikewoody the newest Woody Allen and Spike Lee films at my local movie theater. For my entire life — until I moved here — I made a point of seeing all Woody Allen and Spike Lee movies on the first night of their release — opening night, if you will. Goodrich has denied me this pleasure — and to make it worse — Woody & Spike’s movies typically don’t ever screen here — ever. BLUE JASMINE, Woody Allen’s most recent critically acclaimed, Oscar nominated movie starring Cate Blanchett, Alec Baldwin, Peter Sarsgaard, & Sally Hawkins — NEVER ever screened here. Suffice it to say — we didn’t get his latest MAGIC IN THE MOONLIGHT either. And I’m ashamed to say — we didn’t even bother asking about. We are getting too tired.

Spike Lee has a new one out this weekend — DA SWEET BLOOD OF JESUS. And guess what — it ain’t here and probably won’t ever be screened here. Please, for heavens sake — give us some Woody Allen and Spike Lee.


AmpasLogo


Indianapolis is 60+ miles south of us and not a convenient excursion when you have two teenage kids — one who doesn’t like movies and the other that enjoys anything superhero. I just can’t believe that this community with a major university with over 40,000 students cannot sustain at least one screen for what used to be called “art house movies” — let alone Oscar nominated movies.

Why is there no market for culture? Why is this town in a cultural void? If I am right (which I am sure some of your screaming right now) — then why don’t you demand better?


I am greedy and selfish to want MORE? Is there hope? Where the heck do we live, people??


WHERE DO WE LIVE? — I want all 3

In Movies, Pablo Malavenda, Pop Culture, Uncategorized on December 1, 2013 at 3:23 pm

I Want All Three — Frozen, 12 Years a Slave and Blue Jasmine


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In the ongoing series – Where Do We Live? – I am baffled by our local movie theater company/monopoly (Goodrich Quality Theaters). Two frustrations we experienced during just one visit yesterday. They are as follows:

FROZN_014M_G_ENG-GB_70x100.indd

* FROZEN — was only being screened in 3D at 9 p.m. Really? Wouldn’t there be more people wanting to see a Disney movie at an earlier show time than 9 p.m. PLUS — all reviews say this movie should be seen in 3D; if not for the Frozen movie itself, but more so for the opening animated short which has groundbreaking animation — and Mickey Mouse.

* 12 YEARS A SLAVE — Arrived Friday, November 22, Gone Wednesday, November 27. Reason given they needed as many screens as possible for Frozen and Catching Fire. REALLY?? Only 4 days and 5 nights? Why can’t I have all three movies? The manager suggested we go to Indy to see it.

Lastly, not to put too fine a point on it…

* BLUE JASMINE — Woody Allen’s latest movie starring Cate Blanchett, Alec Baldwin, Peter Sarsgaard,Blue_Jasmine_poster & Sally Hawkins — NEVER ever screened here. We’ve asked and asked to not avail. Yesterday we didn’t even bother asking about again. We were too tired.

Indianapolis is 60+ miles south of us and not a convenient excursion when you have two teenage kids — one who doesn’t like movies and the other that enjoys anything superhero. I just can’t believe that this community with a major university with over 40,000 students cannot sustain at least one screen for what used to be called “art house movies.” BTW — 12 Years a Slave which has raked in millions and will undoubtedly garner several Oscar nomination and Blue Jasmine with Cate and Alec are hardly “art house.” Even the Butler took forever to come to town and did not stay long — and that one has Oprah for goodness sakes.


12-years-a-slave-poster-copy


Why is there no market for culture? Why is this part of the world a cultural void? If I am wrong (which I am sure some of your screaming right now) — then why don’t you demand better? And since the closest IMAX is also in Indianapolis then 3D needs to be offered at least for movies which we filmed for 3D.

I am greedy and selfish to want all three? Is there hope? Where the heck do we live, people??


Lou Reed, I miss you already

In Malavenda, Music, Pablo Malavenda, Pop Culture on October 27, 2013 at 3:38 pm

Lewis Allan “Lou” Reed

March 2, 1942 – October 27, 2013


lou reed banner


“There’s a bit of magic in everything, and some loss to even things out”

– Lou Reed


Velvet Underground was one of the first bands that truly BLEW MY MIND. After a short time, the vinyl disc was noticeably worn —  and I had to listen with my headphones on or very, very loudly.

Early Lou Reed scared me — in a very good way. So real — so very real — that I was not really sure if it was safe — but I liked it — a lot. Lou was singing about sex, drugs, race, religion, bisexuality, inter-racial relationships, politics, and the dark parts of our minds. He gave us permission to be unique and be proud to be freaks. Lou Reed accepted everyone but the haters. He respected us all for just being. He gave us permission to express ourselves, appreciate the incredible beauty of the world and to live for the moment. I was also starstruck that he was friends with and collaborated with Andy Warhol. To me, he epitomized New York City and made me love NYC even more than I already had.

I never heard music the same way again. Velvet Underground and Lou Reed’s music was urgent yet folksy; genuine rock music but with pop influences and melodies; stark and beautiful; fragile yet in-your-face confident. Lou was an authentic rock star, punk rocker, story teller, glam rocker, metal head, folk star, guitar god, rapper, crooner, misfit, troubadour, and pop star. I couldn’t believe that this music was making me feel so much.

I remained extremely loyal to Lou Reed through the years; and even really enjoyed some of his later works like New Sensations and Magic & Loss. I’ve bought albums just because they featured a guest appearance by Lou Reed — one highlight is “Some Kind of Nature” on the Gorillaz’ Plastic Beach album (2010). I have grown to appreciate Lou Reed, the poet — Lou Reed, the activist — the cantankerous Lou Reed — Lou Reed, the actor — Lou Reed, the supernatural artist/human being — Lou Reed, the legend, the hall of famer.

Lou Reed has had such a tremendous impact on me that I never thought about him not being here — being real — making us face our fears, face reality — making music — blowing our minds! Luckily we will always have the music — Velvet Underground & Nico, VU White Light/White Heat, New York, The Blue Mask, Transformer, Rock n Roll Animal, Peel Slowly and See…and more.


May you be at peace, Lou.

My thoughts and prayers to your partner, Laurie Anderson.

Man — I miss you so much already.

THANK YOU, Lou Reed!


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Cadbury Creme Egg – Personality Test

In Cadbury, Candy, College Students, Creme Egg, Easter, Group Dynamics, Leader, Leadership, Malavenda, MBTI, Pablo Malavenda, personality, Pop Culture on April 2, 2013 at 8:39 am


Attention — Leadership Consultants and Educators!

A new and innovative method for developing a dynamic team — the Cadbury Creme Egg – Personality Test


This is one of my favorite weeks of the year — the week that Easter Candy goes on sale! In every department store, grocery store and pharmacy around the country — Easter candy has been drastically reduced in price for quick sale. This, to my delight, includes Cadbury Creme Eggs — for purely professional reasons.

If you are a leadership consultant or leadership educator who works in organizational development, staff development or leadership develop initiatives — NOW is the time to stock up on Cadbury Creme Eggs. Why?

Because Cadbury Creme Eggs are a highly effective (and unique) method to explore team building, team effectiveness, and collaboration.

This is a valuable post for anyone looking for something beyond True Colors, DiSC, Strength Quest, or MBTI — the Cadbury Creme Egg – Personality Test. In this post, you will learn how “Cadbury Creme Eggs may hold the secret for putting together the most dynamic team and getting the most out of your team members.”

This blog post gives step-by-step instruction on how you too may become a Cadbury Creme Egg Personality Test Trained Facilitator.

Check it out and let me know what you think.

Family TV-Food Road Trip

In Food, Malavenda, Pablo Malavenda, parenting, Pop Culture, Summer for Renewal, TV, TV shows, Uncategorized on August 19, 2012 at 8:51 pm


Food — Travel — Family; the combination defines me. So when we were deciding what to do this summer, our Summer for Renewal, we knew it had to include all three. All of my family is in Connecticut (and a bit of New Jersey) and to fit the budget of a family of four, we drive. Travelling by car from Indiana to Connecticut is a drive into which you must put some thought. I guess you can just get in the car and go; but when you have two kids, you should think a little bit about getting there without killing each other. The more you plan, the easier the Road Trip part of your vacation will be. After all the drive to your destination is not really your vacation; so, if the trip is a disaster it could potentially ruin the “actual” vacation. Regardless the Road Trip is a part of the overall experience — a part of the family vacation memories that will last a lifetime (good or bad). The most recent strategy we tried actually worked — for us, that is. We are big fans of any TV shows about Food, Cooking and Restaurants. We find ourselves watching hours and hours food related TV on the Food Network, Cooking Channel, PBS, TLC, OWN, and Travel Channel.



Some of our favorites TV Food Shows are as follows:


I even watch PBS’s Check, Please! which features review of Chicago restaurants and classic Julia Childs’ cooking and baking shows. And lucky for us there are new shows popping up each day like the latest — All You Can Meat and Invention Hunters.


“If you reject the food, ignore the customs, fear the religion and avoid the people, you might better stay at home.”

– James Michener


Actually searching out restaurants all along our 1600 mile round-trip, Road Trip to the east coast from the mid-west is a first for us. In the past we have searched the internet before we go on vacation to a new city to find out where Rachel Ray, Bobby Flay, Adam Richman or Guy Fieri had been in that city, and it wasn’t easy. Today thanks to two guys from New York who love Foodie TV as much as we do, the process of finding restaurants featured on most national TV programs is much easier.  These two guys created a website that is such a great idea and so easy to use — you wish you had thought of it first. TV Food Maps is their website which allows you to search for restaurants featured on TV by location, type of food and/or TV show. And if that weren’t easy enough, they launched a mobile app in its second version. There are other sites and blogs about Food TV but this is my favorite; again, because it works for me.


“The air you smell, the sights you see, the food you taste, the language you hear, and the feeling you get…nothing familiar. That is true freedom.”

~ Anonymous


Whenever we take a car trip that is focused mostly on family, we make a deal with our kids. The deal is we will try to see something interesting on the way there and on the way back. For the past few Road Trips eastward, we have spent a day in New York City because we are so much in love with this city. On the way back to home to Indiana we pick a different city each time and go exploring for a day or two.  The last two trips (this one and the Road Trip this past January), we have stopped in Pittsburgh and Philadelphia, respectively. On this particular Road Trip we also managed to spend a good part of a day in Hoboken, New Jersey – birthplace of Frank Sinatra and Buddy Valastro — the Cake Boss.


“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines, sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.”

– Mark Twain


Now, I don’t want you to think that all we do is eat — our Road Trips also include fun, history and culture. For instance  in New York City between lunch at John’s Pizzeria (of Bleeker Street), a sweet treat from Dylan’s Candy Bar  and dessert in Little Italy at Ferrara Bakery, we have visited all of our favorite places in the Big Apple including the Statue of Liberty, Belvedere Castle in Central Park, St. Patrick’s Cathedral, Whitney Museum, and South Street Seaport; to name a few. Getting our kids excited about touring a new city or taking a 15 hour Road Trip to see family is a challenge. But when you can tie the trip to pop culture it sure does help — like visiting the Abby Lee Dance Company (home of Lifetime’s Dance Moms) while in Pittsburgh. In New York City finding pop culture references is a bit easier. Walking through the Central Park Zoo and finding some of the animals from the movie Madagascar or exploring the American Museum of Natural History and looking for exhibits featured in the movie Night at the Museum have also been strategies for us. Now we add getting a corned-beef sandwich at Katz’s Delicatessen which was recently featured on the Travel Network and also is famous for a scene from the movie When Harry Met Sally — which we will consider discussing with our kids when they are much older, if you get my drift.


“One’s destination is never a place, but a new way of seeing things.”

– Henry Miller


For our family Road Trips and hectic sight-seeing days in new cities are now a bit more enjoyable. Following the food just adds another dimension giving us something to do together, a new memory to create, and another page in the photo album and scrapbook. We can’t wait to try this out on our next Road Trip south to the in-law’s home and west to my brother-in-law’s. As long as there’s a PBS, Food Network or Travel Channel — there will be funky restaurants to explore and unique foods to eat. If you want to see the lists of restaurants we have explored on our various Road Trips, check out my posts featuring the restaurants’ names and locations as well as reviews of our visits (coming very soon). And next time you head out on a Road Trip with your family — consider making it an official Family TV-Show Road Trip.


Happy Trails — and Buon Appetito!


This PC Pop Blog post is a part of a series called the Summer for Renewal. Read the other Summer for Renewal posts too.  They are as follows:


Superheroes — Lessons about Power and Leadership

In Avengers, Batman, Comic Books, Dark Knight, Exploring Leadership, Harry Potter, Justice League of America, Komives, Leader, Malavenda, Movies, Nance Lucas, Pablo Malavenda, Pop Culture, Robert Greenleaf, Servant Leadership, Spider-Man, Timothy McMahon, Tuckman Stages, Uncategorized on July 3, 2012 at 7:22 pm


This summer you can’t escape Superheroes. From the Avengers movie which is smashing all box office records to The Amazing Spider-Man (reboot) to The Dark Knight Rises (big screen’s 7th Batman actor so far) — not to mention Dredd (Judge Dredd reboot) and Ghost Rider: Spirit of Vengeance — superheroes are saving the world in teams, with side-kicks, and alone on multiple, multiplex screens.  Even Broadway in New York City is currently smitten with a superhero — Spider-Man — Turn Off the Dark.

Leadership and Power — there is no better example than Superheroes.  According to J.W. Gardner (1990), Power is a social dimension; it is the capacity to ensure the outcomes one wishes and to prevent those one does not wish. Gardner (1990) also explains that Leadership and Power are two different things but are intertwined in many fascinating ways. The important questions are — What do you do with Power when you get it? How did you get the Power? How and when do you use it? Why do you use your Power — toward what ends?

Over the past 25 years, I have led many discussions about Leadership. Everyone has an idea of what Leadership is and what defines a Leader. Since I am more interested in engaging individuals I developed a highly interactive session. My goal is to give the participants an opportunity to think rather than be told what to think. I start the conversation about Leadership and Power with a simple yet important question —


Why Be a Leader?


What are the benefits? Why do individuals aspire, work, lobby, and fight to become the leaders of their groups or communities. Being the “Leader” is often not easy. Being the Leader means taking on responsibility, working harder than others, and not getting much recognition or praise. Being the Leader is often unfair. Leaders rarely get credit for the successes and almost always get blamed for the failures. In many cases, the Leaders are hated just because they’ve been given the title or position of authority. Take for instance the President of the United States. As soon as they win the election, they are hated and disrespected by a large portion of their constituents. Often even Superheroes like Batman, Spider-Man, Green Hornet, Blue Beetle and Green Arrow are misunderstood by the public they are serving and vilified in the media. So why would anyone want to be a Leader? What are the benefits and rewards? The audience thinks and begins to offer answers.

  • Because I could do it better than everyone else
  • To Make things better
  • To have a say in what happens
  • To control what is done
  • To learn and grow personally and professionally
  • To determine your own destiny
  • To give back
  • To serve others
  • To make a difference
  • Because no one else will

When the participants start running out of answers, I usually stop and tell them there are two answers they have missed.  I also share that I am not surprised that neither of these answers have been mentioned yet — because for as long as I have been asking this question, these two answers rarely come up.  They usually look at me dumbfounded.  With a few more hints — they finally realize the two mysteriously missing answers to the question, Why Be a Leader? are: MONEY and POWER. In an academic or intellectual setting, it just isn’t appropriate to share that your goal in life is to be a Leader to get a better position with a better salary, incredible benefits and retirement plan. Emile Henry Gauvreay gives an insightful description of our attitude of Money today in this observation:


I was part of that strange race of people aptly described as spending their lives doing things they detest to make money they don’t want to buy things they don’t need to impress people they dislike.


Pursuing money as a benefit to being a Leader is not all bad unless it is your only motivation.  After all we must live, support our families and feel that we are being compensated appropriately for our work and effort.

And POWER also has a very bad name — individuals in our discussion talked about “control,” “determining the destiny,” and “having a say” — but they won’t use the “P” word for fear of appearing greedy, corrupt and immoral. Power is typically used in a negative context thanks to powerful political leaders and powerful corporate CEO’s who have behaved badly. This quote from Lord Acton in an opinion piece from 1887 says it all:


Power tends to corrupt, and absolute power corrupts absolutely. Great men are almost always bad men.


As for POWER, again, if it is the sole reason for being a Leader it will most likely bring trouble. But I would argue that POWER is actually quite necessary to make any positive change as a Leader.  Without POWER what really can be accomplished? The key is how you use the power — for good or for evil.

Everyone is with the Justice League. Each member of the Justice League has great power. But unlike the Super Villains, Superheroes use their Power for good not evil. Another example — a bit more obscure — is the Disney movie, Sky High (2005). In looking at Power and Leadership, I love Sky High. The storyline in Sky High is similar to Harry Potter. This 14 year old finds out his parents are very famous Superheroes (The Commander and Jetstream), and he now must attend a special school for Super Heroes kids called Sky High.  The first day of school, the gym teacher has all of the new kids gather in the gym and one at a time they have to show him their super power.  Based on their demonstrated super power, the gym teacher identifies them as Superheroes, Villains, and Side-kicks.  The concept of a side-kick I think is fascinating.  The role is to support and complement the Superhero without ever being in the spotlight. I like this idea because I can definitely see myself more as a side-kick than a Superhero or Villain. Superheroes use their Power for Good — Villains for Evil.

Leaders typically have some degree of Power; but Power can exist without Leadership.  The person who puts a parking ticket on your car’s windshield has Power but not the permission to lead. Parents have Power; School teachers have Power; Mid-managers have Power. Some have power because of their title and position — but they may not be Leaders.  Others get Power because of more intrinsic reasons like their physical appearance and attractiveness, their leadership skills, or ability to persuade others (Gardner, 2003). Superheroes are not Leaders until they can harness and control their Power, understand how their Power may be used for Good, and must commit to using their Power only when necessary and always for the good of others.

Power is essential.  If you read the essays by Robert K. Greenleaf (2002) about Servant Leadership — you see that he acknowledges that indeed little may be accomplished in a community without Power. A wonderful example of an individual whose means and ends were so admirable and so well respected that seeking Power is justified.  The leader is Green Arrow who gained power and used the power to fight crime in his home town. Loki on the other hand used Power to an end that was horrifyingly destructive and despicable. The Justice League of America (JLA) and the Avengers are similar in that each Superhero and Villain acquired their super powers in different ways.  Most gained their super powers because of an accident — like being blasted off their home planet (Superman, Wonder Woman), falling into a vat of toxic goo (The Joker, Poison Ivy), exposed to alien technology (Green Lantern, Blue Beetle, The Thing, Invisible Woman), being exposed to radiation (The Hulk, Captain America), being bitten by a bug (Spider-man), morphed with an animal (The Penguin, Beast Boy), struck by lightning (The Flash), using themselves as  test subjects in an experiment that goes really wrong (Green Goblin).  Others chose to find or create their power like the billionaires who have different identities by day (Ant-Man, Batman, Green Arrow, Iron Man, Wasp).

In Exploring Leadership, Komives et al (2003) affirm that Leaders must have the power to get results. Leaders though must be held accountable. Leaders also must be careful not to hoard power; hence their emphasis on Empowering as a key element of their Relational Leadership Model (Komives, 2008).  Power can be indeed shared and amplified but Leaders should be hesitant to merely give it away (Gardner, 2003). Most of the time Superheroes act alone or with their sidekicks. But this summer with the wildly popular movie The Avengers, we see Superheroes needing to figure out how to work together. Like any group of Leaders who are put together in a team to focus on one task, they progress through a series of stages of group development (Tuckman, 1965).  This is seen in the Avengers — and the success of the movie is that they eventually pass through the “storming” stage, begin to “norm” and ultimately “perform.”  You even see some evidence of them saying goodbye or “adjourning” (Tuckman, 1977).  During the performing stage you can see all of the Superheroes sharing power and in effect amplifying the overall power of the group — of Avengers, who defeated Loki and his alien army. And the DC folks are working on a Justice League of America movie; so, we’ll get a chance to see shared Power and Leadership among Superman, Wonder Woman, Batman, Cyborg, Flash, and Aquaman soon in a theater near you.

Lastly, J.W. Gardner (2003) cautioned that Leaders must always be accountable. To avoid Leaders hoarding power or using Power for their own benefit, there must be a system of checks and balances.  More importantly, Leaders who are given extraordinary Power must be able to use the Power well. As Spider-Man recalled from his last moments with his surrogate dad, Uncle Ben:


Whatever life holds in store for me, I will never forget these words:

“With great power comes great responsibility.”

This is my gift, my curse. Who am I? I’m Spider-man.


So next time someone asks you “Why Be a Leader?” — don’t be afraid to say for POWER. But don’t forget to explain that like Superman, Batman, Spider-man, and all of the Avengers — YOU will choose to use your POWER for Good not Evil.


References:

  • Gardner, John W. (1990). On Leadership. New York: The Free Press.
  • Gardner, John W. (2003). Living, leading, and the American dream. San Francisco: Jossey-Bass.
  • Greenleaf, Robert K. (2002). Servant Leadership: A Journey Into the Nature of Legitimate Power and Greatness – 25th Anniversary Edition. Mahwah, NJ: Paulist Press.
  • Komives, Susan R., Lucas, Nance, & McMahon, Timothy R. (2007) 2nd Edition. Exploring Leadership for College Students Who Want to Make a DifferenceSan Francisco: Jossey-Bass Publishers.
  • Tuckman, B. W. (1965). Development sequence in small groups. Psychological Bulletin, 63, 384-399.
  • Tuckman, B.W. & Jensen, M.A.C. (1977) Stages of small group development revisitedGroup and Organizational Studies, 2, 419-427.

Survivor Leadership: 4 Powerful Lessons from Reality TV

In CBS, College Students, diversity, Exploring Leadership, Group Dynamics, Interaction Process Analysis, Komives, Leader, Leadership, life, Malavenda, Nance Lucas, Pablo Malavenda, Pop Culture, Reality TV, Robert Bales, self-fulfilling prophecy, Survivor, Survivor Cook Island, survivor women, Timothy McMahon, TV, TV shows on May 12, 2012 at 8:22 pm

The Complete Guide



The Complete Guide to Survivor Leadership contains 4 Powerful Lessons.  Studying LEADERSHIP by watching the CBS reality TV show, Survivor will give you powerful insights into how leadership develops in teams AKA tribes. I have taught leadership for close to 25 years.  I have used various techniques to make learning leadership meaningful and topical.  As long as Survivor has been on the air, I have been using the reality TV show to emphasis and highlight the various aspects of several leadership models, practices, and theories.  From the first episode through the live Finale show, Leadership is present, can be observed, predicted and studied. The 4 Survivor Leadership Lessons are as follows:


Survivor Leadership


Lesson 1 — The Leadership Primer


This PC Pop blog post is the quintessential Survivor Leadership primer. In this post you will learn about the basic LEADERSHIP models that give the framework for being able to study leadership and how leadership emerges among tribe members. Using Leadership models and theories that emphasize relationships as much as task completion, you begin to understand how Leadership develops among tribe members.  If you love studying leadership you will love finding out how LEADERSHIP is an integral part of the group dynamics on Survivor.  If you read this before watching Survivor, you will begin to see the relationships and interactions on Survivor in a much different way. It makes watching Survivor a much more exciting experience. READ more…


Lesson 2 — Self-Fulfilling Prophecy


This PC Pop blog post discusses a concept called “self-fulfilling prophecy.” In order to study LEADERSHIP among the castaways on Survivor you must examine some of the variables that will impact the group dynamics.  In this post we look at how casting affects the group development and the tone of the tribe communities. Read this post and learn about how casting can reinforce negative stereotypes and complicate the natural development of teams.  If you are interested in how important diversity and inclusion are in Leadership, you will find this post very interesting. READ more…


Lesson 3 — Family First


This PC Pop blog post focuses on what the members of the tribe must be concerned about if they wish to be a LEADER. The tribes within Survivor resemble in many ways a “family.”  This post explores the concept of LEADERS first know who they are before they may be effective.  Leaders must first must know them-SELVES, then their FAMILY, then OTHERS. Once you become self aware of your own talents and issues, have the love, support and coaching from your family — you then impact your community and change the world. LEADERSHIP is about community and family; and this blog post explores that within Survivor.  As you will see sometimes it works and (like this season) sometimes it doesn’t.  You will enjoy the analysis of the men’s tribe; and it will give you more to think about the next time you tune into Survivor. READ more…


Lesson 4 — Serving Your Community


This PC Pop blog post focuses on the importance of Leaders developing a sense of Community. In order to understand others, you must first understand yourself.  You cannot lead a team or tribe unless you understand others enough to include and empower them.  Once they are empowered they must be coached, challenged, and encouraged. In Survivor, your immediate tribe is your core community (small c) or family.  The entire group of castaways regardless of their tribe affiliation and their alliances is the Community (Big C).  Unfortunately, the castaways become so focused on Leading their tribe and playing the game they fail to become great Community Leaders. To examine this further we must look at various LEADERSHIP models particularly Robert Greenleaf’s Servant Leadership. This season there are some clear examples of castaways completely disregarding their community — and getting eliminated. READ more…


Survivor: One Worldthe twenty-fourth season of the American CBS competitive reality television series, premiered on February 15, 2012. I triple love Survivor for many reasons — but mostly because of the LEADERSHIP lessons learned by observing the group development, teamwork and relationships among the castaways. As a self-proclaimed, cultural anthropologist with a specialization in Pop culture — Survivor gives me great joy.  Tune in and let me know what you think.  If you already planned on watching, I hope these four Survivor Leadership blog posts give you something more to observe and reflect upon.  I hope I’ve convinced you it may be worth tuning into Survivor in future. You might find some value in studying Survivor — some value in studying Pop Culture — some value in studying Reality TV.


To understand more about Survivor Leadership, please read each of the PC Pop blog posts 1, 2, 3, 4. Please check back here often because this list will be updated regularly.


CBS Survivor episodes and videos can be viewed online.


Emerging Stronger

In health, life, Malavenda, Music, Pablo Malavenda, Philosophy, Pop Culture, Uncategorized, wellness on April 29, 2012 at 9:15 pm


What doesn’t kill you makes you stronger
Stand a little taller

(Stronger, 2011 – Clarkson).


I believe in signs — and this week little signs were popping up everywhere. Eventually it hit me like a hammer. Here’s my story.


Sign 1:


I rarely listen to pop radio — maybe once every six months or so.  Because I am a music snob, I either listen to my iPod or NPR. Yesterday while driving across town, for some reason, I needed to hear music and hit search on the radio till I found music. The first song was the latest mega-hit by Adele, which is enjoyable. Honestly the rest of the songs have been long forgotten except the last song.  As I was pullin’ up on our house, I saw my wife and daughter; so, I cranked up the tunes and pulled in the driveway.  The song was Stronger (What Doesn’t Kill You) by Kelly Clarkson. My daughter gave me that “Dad, you’re such a dork” look but I was amused as was my wife.  This morning on my way to the gym, I turned the key in the ignition and the radio came on, still tuned to the pop (schlock) radio station.  The song was Stronger (What Doesn’t Kill You) by Kelly Clarkson — AGAIN.  What the heck? Although I think American Idol is evil to the core, I do admire Kelly Clarkson; and this song isn’t half bad.  It is a bit cliche but it is a catchy pop song with a great hook with the chorus; and it is enjoyable in a mindless sort of way.  My daughter loves Kelly Clarkson (it could be worse) so I listened a bit closer; and although it is an angst infused love song of sorts I was struck by the “…stand a little taller…” line. Yes — this is the first sign — a message being sent to me to get me through this week. I immediately needed to hear Kanye West’s Stronger.


Work it harder, Make it better,
Do it faster, Makes us stronger,
More than ever, Never over,
Our work is never over.

Now that don’t kill me
Can only make me stronger

(Stronger, 2007 – Kanye West).


History


The saying, “What doesn’t kill you makes you stronger,” is from Twilight of the Idols by Friedrich Wilhelm Nietzsche. Friedrich Nietzsche (October 15, 1844 – August 25, 1900) was a German philosopher, who was a writer, poet, and commentator on philosophy based on the foundation of values and morality as well as religion and culture of his times. His outspokenness and critiques made him so famous that he decided to publish the equivalent of Nietzsche for Dummies in 1888 entitled Twilight of the Idols.  This book was divided into several sections to make it easy to understand the most important work of Nietzsche (according to Nietzsche).  The first section the Preface set the tone by including a maxim from Roman author Aulus Gellius. The quote which Nietzsche referred to as his motto is “Increscunt animi, virescit volnere virtus” which translates into

“The spirits increase, vigor grows through a wound.”

Wow…this could be the next song by Ms. Clarkson or Mr. Kanye — or better yet their collaboration.

This section of Twilight of the Idols was aptly called Maxims and Arrows.  In Maxims and Arrows, Nietzsche shares profound statements in short-form — a list of incredibly thoughtful, mind-boggling, tidbits of philosophies by which to live. Although Nietzsche was being ironic, sarcastic and mocking in many of his entries, today we revere them in a literal manner. Number eight of the Maxims and Arrows is “Aus dem Leben der Schule des Krieges: Was mich nicht umbringt, macht mich stärker” which means: Out of life’s school of war:

What does not destroy me, makes me stronger.

This famous saying has been paraphrased in several different ways, sometimes with “Whatever” or “That which” instead of “What” and “slay” or some other verb in place of “destroy.”  Today, we state “What doesn’t kill me, makes me stronger.” {And it is quite ironic that Nietzsche uses the word “Idols” in his title and Kelly Clarkson was the first winner of American “Idol.”  False gods for sure.}


Song composers and screen writers love Nietzsche.  Some mentions of Nietzsche and this famous maxim (or is it an Arrow?) in movies, music, and  entertainment news are as follows:

  • Conan the Barbarian (1982) – quote shown in opening credits
  • Steel Magnolias (1989) – stated by Clairee played by actor, Olympia Dukakis
  • The Dark Knight (2008) – a variation stated by the Joker played by actor, Heath Ledger. Joker’s line: “I believe whatever doesn’t kill you simply makes you…stranger.”
  • The General’s Daughter (1999) – “Whatever hurts you makes me stronger” stated by Elisabeth played by actor, Leslie Stefanson
  • Little Miss Sunshine (2006) – Uncle Frank (played by actor, Steve Carell) looks at the banner with a drawing of Nietzsche and says, “Nietzsche, huh?”
  • Music artists who used Nietzsche as inspiration include Pink Floyd, Marilyn Manson, David Bowie, Radiohead, Dust Brothers, Mobb Deep, Manowar, Black Sabbath, the Doors, Slayer, Metallica, Echo & the Bunnymen, The Fall, Pantera, Fear Factory, The Dandy Warhols, Judas Iscariot…and of course, Kanye West and Kelly Clarkson.
  • Mel Gibson in an interview with the Telegraph (2010) reflecting on what he had learned through his humiliating experience that “It changes you and makes you one tough m*th*rf**k*r. What doesn’t kill you makes you stronger. It’s really that simple.”
  • Angelina Jole’s tattoo on her hip is a Nietzsche-like Latin quote “quod me nutrit me destruit” which means “What nourishes me also destroys me.”

But seriously; Nietzsche was on to something.  All of us have (or will have) to deal with tragedy, although you may doubt that it really “makes you stronger.”  No matter what’s going on in your world that makes you feel like it can’t get worse — I guarantee there is someone worse off.


Sign 2:


Last week a travelling Broadway production of Young Frankenstein (pronounced Fronkensteen) came to town.  It was a pretty good show if you enjoy silly, sophomoric, fart, horny, pee-pee humor — but it is what it is.  During the show I recalled with amazement how many stars were in the movie version including Gene WilderTeri GarrCloris LeachmanPeter BoyleMadeline KahnKenneth MarsRichard Haydn and Gene Hackman. I couldn’t remember though the name of the actor who played Igor. I now know it was the incomparable Marty Feldman. Fast forward to Monday’s CBS This Morning — Anna Quindlen was being interviewed when she shared a story. She was stuck in a dangerous storm and her daughter was worried about her to which she replied, “I am too old to die young.” A powerful and witty quote that could mean a number of different things.  My interpretation is that once you get to a certain age (I hate that term, btw), you realized that tragedy is a part of life and you survive by how you deal with it. After another Google search — I discovered that Marty Feldman was the author of this quote. He was close to the end and quipped

“I am too old to die young, and too young to grow up.”

This was Sign 2 — and it hit me like a Hammer.


Sign 3:


This weekend I was following the tweets of my friend, Sam, who has been training for months to run a marathon, and it was this weekend. Sam did a great job of tweeting to his followers regular updates on his progress to the starting line and ultimately to finishing the race — fulfilling a lifelong goal. About the time that the marathon was about to start, one tweet caught my attention. This tweet mentioned “the reason why I am running” with a link to a post on his blog, “Making Sense of the Senseless…I Think?!” The title of the post is “Running Through Pain,” and it is a powerful and personal account of why Sam had to run this marathon.  Sam’s journey includes mentoring through Big Brothers a young man going through tough times, the loss of his grandfather last year, and remembering the loss of his cousin and best friend at the very young age of 19 — the marathon is the 6-year anniversary of his cousin’s death. All of this “pain” plus the real pain of training for and running a 26-mile marathon is the theme of the blog post.  Sam’s story is so powerful I had to read it twice — and then share it with my son (and anyone else who would listen to me). Trust me — you must read this blog post about Sam’s journey. It reminds me of our resilience. Much of what we feel is a choice. How we respond to tragedy, pain, setbacks, disappointment, and mistakes, intentional or accidental, not only determines how we feel but reflects our focus, our vision, our determination, our  patience, our forgiveness, our perseverance, our strength. You learn a lot about others and yourself when things go wrong. As Maya Angelou said,

“I’ve learned that you can tell a lot about a person by the way he/she handles these three things: a rainy day, lost luggage, and tangled Christmas tree lights.”

Sam’s journey and the recent death of one of our friends due to cancer, again at the young age of 45, also reinforce that no matter how low I feel, there is always someone who is suffering more.  More importantly, be grateful for all of your blessings now, and make sure you know what is important — and it ain’t money.  I am focused on family especially my wife and kids and my friends — who are positive and supportive.  I value my home, the food in our pantry and on our table each night, my freedom, my time with my family, and the resources I give my children to become caring, loving, and STRONG servants and scholars.  It saddens me that others are suffering more and have less than I, but it gives me hope and motivates me to give and serve. It puts my problems in perspective.

And yes, you can disagree with the maxim “What doesn’t kill you makes you stronger” but it is hard to ignore the success stories.  Three individuals come to mind, who were severely abused but managed to rise to unbelievable levels of success. They are Oprah Winfrey, Tyler Perry and Louie Armstrong. I chose these three individuals because no one can deny their achievements have been extraordinary and their hardships were extreme.

  • Is adversity a blessing in disguise?
  • Feeling sorry for yourself is a choice.
  • Shame and guilt may be a choice but still overwhelming. As my pastor says though you should not feel Shame but there’s nothing wrong with a bit of Guilt to motivate you to change.
  • Setbacks in life give you fuel for growth, give you a way to heal, allow you to succeed on your own terms, and cultivate within you compassion and empathy.
  • I assure you the next time someone you know gets in trouble, you will not be so quick to judge, you will refrain from gossip, and you will reach out to them — with compassion and empathy.
  • Mercy, forgiveness, and grace are powerful and transforming.

So, now go read Sam’s blog post: “Running Through Pain,” cue up Kanye’s Stronger and crank it up.

Stand a little taller; and Believe that we will be BETTER, FASTER, STRONGER — ’cause our WORK is NEVER OVER.




“Lord, please let them accept the things they can’t change; And pray that all of their pain be champagne”

(Otis from Watch the Throne, 2011 by Jay-Z and Kanye West).


Prologue – More Signs:


Bizarre Random Signs of Nietzsche since the post was published:

  • April 23, 2012 – Dances With the Stars: I was working on the first draft of this post while watching DWTS and Bruno said to Urkel, “whatever doesn’t kill you makes you stronger!” {Spooky}.
  • April 30, 2012 – Late Night with Jimmy Fallon: In a comedy bit called “Don’t Quote Me,” Nietzsche’s quote “That which does not kill us makes us stronger” was featured with a lesser known Nietzsche quote (here’s the comedy part) — “A fourth bong hit is always a bad idea.”  Click HERE to see the Jimmy Fallon “Don’t Quote Me” video: Nietzsche is the last quote in this segment and may be seen about 4 minutes into the video.
  • May 19, 2012  – GLEE marathon on Oxygen network. GLEE cast covers Kelly Clarkson’s Stronger (What Doesn’t Kill You). Originally aired on Fox network during the GLEE winter finale episode “On My Way” on Tuesday, February 21, 2012.
  • August 22, 2012 — found this quote online — “You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.” – Walt Disney

READ more about Choosing Your Attitude — PCPop blog post:


Pinterest, I’m Outnumbered

In Books, Lists, Malavenda, marketing, Men, Pablo Malavenda, Pinterest, social media, Survivor, Uncategorized on April 13, 2012 at 11:41 am

Pinterest


Recently I raised my bushy man eyebrows at the latest news about Pinterest.  The media has reported that 90% of the Pinterest users are women – and then there’s me.  On Pinterest, I’m Outnumbered! Personally I feel like the luckiest guy on the inter-webs because the odds are in my favor (JK).  For me though it is just one more time where I find myself surrounded by women and quite OK with it.  When I was growing up, the men in my family were the ones in the kitchen.  Not that the women in my family didn’t cook but the men felt just as comfortable in the kitchen cooking the Sunday family feast as did the women.  In high school, when given a choice of elective classes, I wanted to be with the women so I chose “sewing” and “cooking” classes over shop and wood-working. In college after a failed attempt at chemistry I ended up in psychology with a majority of women.  And today, you can find me in the kitchen, doing the weekly grocery shopping, and more likely to bake cookies for the softball team than coaching the team (which my wife does willingly and well).  So it was not much of a surprise to me that I am outnumbered 9 to 1 on Pinterest — and surrounded by women.

I do quite a bit of consulting on social media, communications and marketing; and therefore, explore most of the new emerging sites push pinlike Pinterest. Similar to Twitter (and years ago with MySpace), I did not really see the value in Pinterest at first. The main reason I was drawn to Pinterest was to cross-market my content on Facebook, Twitter, YouTube and WordPress. I soon realized that it is quite addictive. I am intrigued and slightly obsessed with Lists.  Pinterest is an ideal platform for list-o-maniacs.  Within a short time, I created boards based on lists like: My Favorite Books, Celebrities I’ve Met, People I Admire, Favorite Places in NYC, Cars I’ve Owned, etc.  In some cases I created the lists from PC Pop blog posts of mine.  This is a great way to get started on Pinterest with minimal effort.

What I have found from my limited use of Pinterest is that it is useful for collectors (and hoarders).  If you have a number of recipes that you refer to often online, Pinterest gives you a place to collect them, store them, share them, and easily retrieve them whenever you need them.  My favorite guacamole is Alton Brown’s recipe which is posted somewhere on the Food Network website.  Each time I need it, I have to do a Google search and hopefully find it.  Well, now, Pinterest allows me to create a “recipe” board and pin Alton’s guacamole recipe – very convenient.  Pinterest has also become my “go to” web-place to search for recipes.  If you search Pinterest, you get quite a few hits and the results have photos and reviews right there at your finger-tips.

I have noticed though that there are a gazillion blogs about food, and these bloggers repost other people’s recipes.  They credit the original chef and link to the original post of the recipe but it is bit annoying.  It’s annoying because you may have to click through a Pixar's Cars 2 - Mater Sandwichcouple of blog posts before you find the original recipe.  The other thing I have noticed is there are a lot of very ambitious DIY bloggers who share their latest theme-related, holiday craft project to do with your kids.  These craft projects are beautiful and inspiring but how in the world would anyone (especially a parent) find the time to do all of these things with your kids.  Personally I struggle getting the Pumpkins carved by Halloween, Easter eggs colored before Easter Sunday, getting the Christmas tree up soon after Thanksgiving (and putting it all away before Valentine’s Day), and getting food on the table for dinner every night.  Making my sandwiches look like Mater from Pixar’s Cars is not a top priority for me most nights.  You have to be careful to not let Pinterest make you feel like a neglectful, under-achieving parent. That being said, our new favorite potato dish, baked ham glaze, and Irish soda bread came from Pinterest.

Similar to Facebook, YouTube, Twitter and my blog, Pinterest gives you great joy when someone follows your boards or “repins” one of your pins. I recently pinned a recipe for cinnamon sweet potatoes and was on cloud 9 because it got close to 100 repins.  Sounds silly but you know you’ve been there.  But seriously, like any social media and marketing site, it only has an impact if it is engaging, people are following you, you’re getting comments on your pins and most importantly with Pinterest, your pins are getting “repinned.”  To make this happen you have to explore other people’s boards, follow others, comment on pins, and repin other’s posts.  You also need to add pins regularly.

Pinterest logo labelLastly, Pinterest is a great place to practice cross-marketing.  If you have a collection of videos on your YouTube channel and several posts on your blog, Pinterest boards give you a place to market and share them.  Create a board on Pinterest with a theme and pin your videos and blog posts.  When your Pinterest followers click on your pin it takes them directly to your blog post.  With videos, it plays the video on Pinterest and allows you to click through to YouTube and watch it there as well.  Another way to increase traffic back to Pinterest is to create a hyperlink within your photos on your blog to a board on Pinterest.  If you click on the photos in my blogs about Survivor Leadership, you will be directed to a board on my Pinterest site called Survivor Leadership.  This board contains all of the photos from all of my blogs post about Survivor.  The pins on this board then link my Pinterest followers to my blog posts.  Cross-marketing is the best way to increase traffic across all of the platforms you’re using.

More and more people are finding Pinterest and joining the fun.  Pinterest’s numbers have exploded in early 2012.  Pinterest is nowhere near the world domination status of Facebook or Twitter. But another measure of success is the amount of media attention a site is getting – and in this category Pinterest is winning the race.  Pinterest is dominating the media lately.  I hope I have given you some ideas in this post on how you can join the party and use Pinterest to increase your presence online.  You will be sucked in initially and spend hours exploring, creating boards and pinning.  (At one point, I thought I needed a Pintervention.) Each day there are more and more companies, politicians and universities jumping on board but for now it is just me and all of these women.  And just like high school cooking class, I’m enjoying being outnumbered and part of the 10%.  Check out my boards, repin my pins and follow me.



Read other PC Pop blog posts about Social Media & Marketing:


Read other PC Pop blog posts about my issues with being a man (and a feminist):