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Cadbury Creme Egg – Personality Test

In Cadbury, Candy, Carl Jung, Creme Egg, Easter, Food, Leadership, life, Malavenda, MBTI, personality, True Colors, Uncategorized on April 17, 2012 at 7:49 pm

Cadbury Creme Egg


Cadbury Creme Eggs may hold the secret for putting together the most dynamic team and getting the most out of your team members.


Soon after Easter, we inevitably try to figure out what to do with all of our Easter candy. After a great deal of research (eating Easter candy, that is), I have discovered several ways to eat a Cadbury Creme Egg – and realized that the secret for great team-oriented leadership lie in the variety of eating methods.  More importantly than “how” one eats the Cadbury Creme EggCadbury Creme Egg is how one “approaches” or thinks about eating it.  For some, very little thought is put into how, but for others it is an extremely well planned out affair. For some it must be orderly, yet others enjoy a bit of spontaneity and messiness. Of course if you love candy, you are able to eat the Cadbury Creme Egg in any of the various ways. What the leader must observe though is others’ “preferred” method of eating.  When given a choice, there is bound to be an eating method one prefers to use which gives the most joy. This is the eating method that will give the leader a glimpse into each member’s personality and behavior.  The leader will then be able to assemble any team or group with diversity including different eating-style-individuals within each group. Inclusiveness is an important aspect of leadership (Komives, 2007).  When leaders include diversity of personalities and behavioral approaches, their teams will be creative, productive and filled with positive interactions among members.  In order to accomplish this leaders must first know their team members.  The Cadbury Creme Egg Personality Test will also assist the team members in understanding and appreciating each other as well as themselves within their organizations. Using the 3 Steps of assembling a team according the Cadbury Creme Egg Personality Test, the leader must Identify, Observe and Assign.


3 Steps – Cadbury Creme Egg – Personality Test


  1. Identify the “ways people eat” a Cadbury Creme Egg
  2. Observe your team members eating Cadbury Creme Eggs
  3. Assign members to teams and projects based on how they eat their Cadbury Creme Eggs

Some of the Eating Methods I have discovered through my research (eating lots of candy) and the characteristics associated with each method are as follows:


Cadbury Creme Egg – Eating Methods


  • Center First– Bite off the tip of the egg and eat the creme filling and yolk first either by scooping it out (with their fingers or spoon, edible or not) saving the chocolate shell for last. These individuals want to see the creme filling and yolk because they are curious and seeking.  They approach this task in a complex, philosophical way pondering the manufacturing process and the Cadbury Creme Eggsinventive people who created this wonderful Easter treat.  They are principled and rational but not overly obsessed with being neat and orderly.  They enjoy opening the egg up, marveling at the creme center and yolk, eating the center first, and lastly enjoying the chocolate shell.

  • Big Bites — Bite the egg straight through eating it in one or two big bites combining the chocolate shell and the creme filling and yolk in each bite. These individuals pride themselves in being straightforward, realistic and active.  They don’t see any point in wasting valuable time being philosophical or neat or methodical.  They came to eat a Cadbury Creme Egg and that is what they will do.  Their method is daring, unpredictable, and risky, but they are up for the challenge.  They are generally realistic, opportunistic, adventuresome and spontaneous — so, don’t be surprised if they eat more than one, change their method often, and eat your egg, too.

  • Orderly – Split the egg length-wise in two pieces along the crease, open carefully (like a surgeon), enjoy how perfect the yoke is, and take small bites. As soon as they get their Cadbury Creme Egg they get a bit anxious.  They are anxious because they have a specific method and are worried that something might go wrong.  They are organized, orderly and conventional, approaching the task carefully. They are only relieved when the split along the crease is done and the egg opens into two equal-sized pieces with clean edges.  They’re in no rush because it only happens once a year and they realize how special this experience is — it is a tradition to which they are loyal. They marvel at the perfection of the filling and the yolk.  They then eat each half savoring every moment of the taste, feeling, and experience. They feel a sense of responsibility to the procedure of eating the Cadbury Creme Egg in the only acceptable manner — theirs.

  • Social– For this person it is more important to share the experience rather than be concerned about a particular method for Cadbury Creme Eggthemselves.  This is a unique and warm person who gathers friends, shares their Cadbury Creme Eggs and loves to observe how others eat them.  They are communicative; and therefore, they love hearing others’ Cadbury Creme Egg stories and memories. Their eating method will not outshine that of others or interfere with what’s more in line with their values — relationships and friendships. They are compassionate, supportive and authentic.  They view this as a means to create and maintain harmonious relationships by eating Cadbury Creme Eggs as a social experience.  Sharing is a must. They will describe the experience as inspirational and might even wrote a poem about it.

  • Extreme Eating Methods: Freeze It or Smash It.
    • Freeze it takes the commitment and patience of planning ahead and waiting almost an entire day for the egg to freeze completely. A frozen Cadbury Creme Egg when split maintains its yolk and is even more marvelous to see.  Regardless of your eating method, you would enjoy a frozen Cadbury Creme Egg, but it takes a special person to plan ahead and put them in the freezer, and wait.
    • Smash It is a high risk method. They may or may not even unwrap the Cadbury Creme Egg, and they crush it between two fingers.  They then dig in eating it as quickly as they need to without losing any. These daredevils are not concerned about getting a bit messy but the experience will be thrilling, attention-getting, and potentially hazardous.

Now that you have identified the Eating Methods (and characteristics) you may use a number of different ways to observe your Cadbury Creme Eggsteam member’s preferred-eating-method.  I would suggest distributing the Cadbury Creme Eggs to each individual in a large group setting with little direction.  Make sure you have a few people observing and taking note of how each person unwraps and eats their eggs.  After they have enjoyed their eggs, let them know what’s up.  Hand out the descriptions if you wish and allow individuals to get into small groups based on their eating method.  Allow each group to discuss what they have in common and how this explains their unique behavior in and value they bring to groups.

The final step is to put together diverse team which include one person from each of the eating method categories.  Explain to the teams that you expect there to be a healthy amount of conflict in the process of the group becoming a highly functioning team.  As the leader you should assist them in their group dynamics process of forming, storming, norming and performing; but otherwise step back and watch the magic happen (Tuckman, 1977).

You will become a Cadbury Creme Egg Personality Test believer.  You will know through this experience that Cadbury Creme Eggs indeed do hold the secret for putting together the most dynamic groups and getting the most out of your team members. What a delicious way to take your team to the next level.


References and acknowledgments:

Carl JungCarl Jung’s Psychological Types, True Colors™ Personality Assessment, Myers-Briggs Personality Type Indicator, Bruce Tuckman’s Group Development Model, and Exploring Leadership (Komives, Lucas, McMahon)  were used in developing the Cadbury Creme Egg Personality Test.


Quick Facts from Cadbury Website:

  • 53% of people bite off the top, lick out the ‘creme’ then eat the chocolate
  • 20% just bite straight throughCadbury Creme Egg
  • 16% use their finger to scoop out the ‘creme’
  • How people unwrap their eggs can also reflect their Creme Egg eating style, we have…
    • Delicate Peelers – To achieve a considered, methodical & subtle eat
    • Stage Peelers – Who unwrap just enough to keep the ‘creme’ off their fingers
    • Quick Discarders – Who rip off the foil as they just can’t wait to eat their Creme Egg

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  1. [...] Just Want To Roll Around In Cadbury Creme Eggs Until I Drown …Cadbury Creme Egg – Personality Test « PCPop w/ PabloCadbury Creme Egg Cupcakes – Warm Vanilla Sugar首页 | 登陆 | 联系 | 标签Copyright © 2012 [...]

  2. [...] A new and innovative method for developing a dynamic team — the Cadbury Creme Egg – Personality Test [...]

  3. I personally scoop out the cream with my finger. Although this was a fun article, I think way too much thought has been given this subject LOL.

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